Aviato -The Cheat Code for Top-Tier Funds

Tirra - Borderless Finance, In Your Pocket

Web Design

Dashboard

Ads Creative

Objective

Venture capital runs on information advantage. The funds that move fastest, with the clearest picture of a company's trajectory, win the deals everyone else is still researching. Aviato was built to give investment teams that edge, connecting people intelligence, company data, and outreach in one platform. The design had to match the ambition of the product and earn trust from buyers who are hard to impress.

The Challenge

VC tooling is powerful and painful in equal measure. Dense tables, buried filters, UI built by engineers for engineers. That's the category Aviato competes in. The harder problem was the buyer, senior investment professionals who have seen every B2B pitch and trust almost none of them. A page full of data claims and feature lists doesn't move these people. Specific, credible, fast, or they're gone.

How we turn challenges into measurable results

How we turn challenges into measurable results

This is the same playbook we run on every engagement. The steps don't change. What changes is what we find inside each one.

This is the same playbook we run on every engagement. The steps don't change. What changes is what we find inside each one.

Diagnose

01

Diagnose

Found the exact points where the product story broke down for investors and new users.

Outcome:

Exposed what was slowing investor confidence before a single screen was redesigned.

Structure

02

Structure

Reworked the sitemap, navigation, and core user flows so the product matched how investors think.

Outcome:

Made the product easier to understand without changing what it does.

Position

03

Position

Studied the VC intelligence category and defined a visual direction that matched the product's ambition.

Outcome:

Made Aviato feel credible and ambitious to the buyers who are hardest to impress.

Design

04

Design

Built the UI, brand system, social ads, investor deck, and launch assets as one connected system.

Outcome:

One consistent story across every surface — product, print, digital, and pitch.

Pressure test

05

Pressure test

Reviewed the full experience against the Series A launch goal — not just visual quality.

Outcome:

Work that supported activation and fundraising, not just looks.

6-week deadline. Discovery compressed: no generative research, Worked from existing data + stakeholder interviews

6-week deadline. Discovery compressed: no generative research, Worked from existing data + stakeholder interviews

The Solution

The landing page leads with a confidence statement, not a feature list. "The Cheat Code for Top-Tier Funds" assumes the reader already wants to be in that tier. Social proof from recognizable names lands before the first scroll. The rest of the page earns its way down, capability, workflow, integration, without overstaying its welcome at any step.

The dashboard follows the same logic: decision-making first, data second. Company profiles surface the signals that matter to an investor, headcount trajectory, funding history, founder background. with a hierarchy clear enough that you always know what to look at first. The social ad system carries the same visual authority into paid channels, built for consistency across formats without feeling like wallpaper.

Six weeks. Every surface. One system

Six weeks. Every surface. One system

Built across every format

Built across every format

UX

Product redesign

Ad creative

Social multi-format

OOH

Flag + billboard mockup

Feature card

Product marketing

Deck

Investor presentation

The Results

For a platform targeting top-tier funds, the product experience is part of the pitch. Aviato's buyers make quality judgments before the demo starts. the design has to clear that bar on first impression. It does.

+32% activation in 6 weeks. Faster time-to-first-action. Shipped on time, investor-ready.

Web Design

Dashboard

Ads Creative

Behance

Dribbble

Get the full case study

Get the full case study

Great design shouldn't slow you down!
Great design shouldn't slow you down!

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teams worldwide.

Based in St. Louis. Working with

teams worldwide.

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