Top Types of AI-Generated Content in Marketing: Boost Your Strategy with Compelling Automation

Overview

Artificial intelligence has revolutionized content production, making it easier for marketers to create high-quality content that appeals to their audience and stays on-brand. By leveraging AI-generated content, marketers can elevate their content strategy and gain a competitive edge in the market.

According to HubSpot's State of AI survey data, the top types of AI-generated content in marketing for 2023 are social media posts, product descriptions, emails, images, blog posts, landing pages, ebooks, and whitepapers. Among these content types, social media posts are the most popular, with 58% of marketers using AI for content creation, scheduling, and audience analytics.

Product descriptions come in second, with 50% of marketers finding that AI is helpful in accurately explaining a product's functionality and features in a way that's accessible and clear to the general public.

Emails are also a popular content type for AI-generated content, with 43% of marketers using AI to optimize timing, suggest catchy subject lines, and conduct A/B testing.

Images, blog posts, landing pages, ebooks, and whitepapers are less popular content types for AI-generated content, with varying levels of usefulness.

It's important to use AI wisely for your market and not rely solely on AI-generated content. While AI can save time and resources, it may not have the creativity and understanding of complex issues necessary to craft high-quality content. Marketers should use AI to complement their own skills and expertise, rather than replace them entirely.