AI Jobs: Opportunities and Challenges in the Growing Field

Overview

The marketing industry is experiencing significant changes due to the rapid advancement of artificial intelligence (AI). According to a recent survey by the State of AI, 62% of marketing leaders and 66% of business leaders have already hired new employees to leverage AI/automation tools. As a result, various marketing and business positions are on the rise, including AI trainers, writers with AI experience, and digital marketers with AI knowledge.

AI trainers are responsible for training AI to learn, improve, and become a valuable asset to any marketing strategy. With the technology being new to many companies and brands, there may not be any employees on the team who know how to train AI. Therefore, many marketing and business leaders are hiring people to train the technology.

Writers with AI experience are in high demand, as many marketing and business leaders are hiring writers who are comfortable using AI to streamline the writing process and produce content promptly. Using AI tools to "enhance the copywriting process, generate data-driven insights, and optimize content performance" is a common responsibility for these writers.

Digital marketing is a field that has been around for years, but more digital marketing positions are calling for employees who know how to leverage AI. For instance, the Sr. Marketing Manager at Miller's Ale House leverages data, artificial intelligence, and marketing automation to drive growth. As per the survey, 45% of marketers use generative AI when analyzing and reporting data.

Marketers must familiarize themselves with AI/automation tools to stay competitive in their industry and the job market. Fortunately, resources are available to educate marketers about AI and enhance their skill sets. LinkedIn Learning offers 100 AI and machine learning courses, IBM has an introductory course on AI called AI Foundations for Everyone Specialization, and Google's free Machine Learning Crash Course provides a quick rundown of machine learning.

In conclusion, AI-driven marketing jobs are on the rise, and marketers must expand their skills and knowledge surrounding the topic to stay competitive in the industry.